The Secret Framework Used by Olympic Athletes & CEOs

Stop trying to "fix" yourself and start activating the identity that wins. Performance coach Todd Herman reveals the neuroscience behind the Alter Ego Effect and how Olympic athletes and CEOs use symbolic embodiment to override fear and hesitation. If you’ve ever felt stuck between your potential and your performance, this identity-based framework is the key to unlocking clarity on demand.

In this episode, we dive into the science of cognitive priming and self-distancing. You'll learn why your "authentic self" might be a trap and how a consciously designed identity allows you to access courage when the stakes are highest. Whether you're navigating the 2026 AI-driven economy or scaling a business, these performance tools are essential.

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✨ ABOUT DR. JC DOORNICK
Dr. JC is a Doctor of Chiropractic, bestselling author, and transformation coach to 100,000+ people. As the host of "Makes Sense," he bridges the gap between mindset and high performance to help you stop waiting and start flying.

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